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The way the real ‘Mad Men’ invented the stewardess that is sex-kitten

The way the real ‘Mad Men’ invented the stewardess that is sex-kitten

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Its 6th period throwing down Sunday, April 7th, AMC’s Mad Men has periodically portrayed the glamour and excitement of airline travel therefore the apparently crazy and carefree life led by that era’s flight that is female. But, based on a brand new guide concerning the reputation for airline stewardesses, it absolutely was men – and some ladies – at Mad Men-like marketing agencies that created the image associated with sexy stewardess into the beginning.

In ” The sex that is jet Airlines Stewardesses and also the creating of an American Icon,” journalist and historian Victoria Vantoch writes that into the mid-1960s, agencies attempting to “sex up” the stuffy standing of very early air companies started by replacing adverts portraying feminine trip attendants as helpful, girl next door kinds with pictures of “beguiling brand new stewardesses” promising coffee, tea and many other things.

Baskas: Before marketing agencies got associated with the flight industry, exactly just how had been stewardesses promoted and portrayed?